Silega Innova – Business Innovation Business Simulation
Build a strong and effective culture that empowers people to do their best
Key objectives:
- Develop culture and competencies for innovation
- Accelerate and improve the process of creating new products or developing solutions
- Create and implement innovative business strategy
- Respond better to consumers and improve customer experience
- Address business issues and improve processes
- Improve the design of existing products and optimize performance and costs
- Find replacements for existing solutions, components, materials and ingredients
- Reduce product design and development costs
- Improve quality and reliability
Key objectives:
- Develop culture and competencies for innovation
- Accelerate and improve the process of creating new products or developing solutions
- Create and implement innovative business strategy
- Respond better to consumers and improve customer experience
- Address business issues and improve processes
- Improve the design of existing products and optimize performance and costs
- Find replacements for existing solutions, components, materials and ingredients
- Reduce product design and development costs
- Improve quality and reliability
The experience:
This program simulates an innovation laboratory and provides participants with a repeatable methodology for crafting and implementing profitable business ideas. It provides participants with several tools (cards activities, idea processors, and action plans) that will inspire them to generate creative ideas. Silega Innova™ takes participants on an interactive journey through the world of innovation. Together, they will discuss and explore tools and techniques that foster creativity and create the conditions for radical business change.
During the second part of the simulation, participants evaluate ideas and create an action plan.
This high-impact, engaging simulation will help participants generate more profitable business ideas, discover insightful and creative ways to improve existing ideas and create realistic implementation plans.
Participants learn to innovate around five main pillars:
1. Why? The Job to be Done the organization performs
2. Who and where? The markets and channels
3. What? Product or service
4. How? Internal processes and supply chain
5. How much? Pricing and asset utilization
Silega Innova is an extremely customizable simulation that also comes with an innovation audit that makes learning even more relevant and customizable.
Participants practice 4+1 idea generation methods:
– Copy and adapt
– Trends and customer preferences
– Challenge assumptions
– Inventive strategies (when the problem is already defined)
– Open innovation
| Format: | Business Simulation (face-to-face or online) |
| Number of participants: | 8 to 500+ |
| Participant: | People from all levels and departments in the organization |
| Duration: | 4 to 5 hours |
| Competencies: | Creativity, customer focus, innovation management, perspective, problem-solving, process management |
Typical applications:
- Innovation and creativity training
- Product development and product naming sessions
- Strategic planning
- Process improvement
- Team development
- Kick off conference or project
- Executive retreat
Key lessons:
- Explore, and develop new possibilities
- Create new connections between unrelated concepts
- Did embrace measure risk-taking?
- Identify common barriers to creativity
- Commit to creating value for the customer
- Read trends and conquer new market segments
- Integrate business strategy with the process of innovation
Typical applications:
- Innovation and creativity training
- Product development and product naming sessions
- Strategic planning
- Process improvement
- Team development
- Kick off conference or project
- Executive retreat
Key lessons:
- Explore, and develop new possibilities
- Create new connections between unrelated concepts
- Did embrace measure risk-taking?
- Identify common barriers to creativity
- Commit to creating value for the customer
- Read trends and conquer new market segments
- Integrate business strategy with the process of innovation
Sample Agenda:
| Start | End | Activity |
|---|---|---|
| 8:30 | 9:00 | Set up tables and welcome participants |
| 9:00 | 9:30 | Team presentation and voting |
| 9:30 | 10:00 | TRY – Stage 1 (Closed innovation) |
| 10:00 | 11:00 | LEARN – The need for innovation. The benefits of innovation. What innovation is and how it is measured? Levels of innovation and common myths. |
| 11:00 | 11:30 | Break |
| 11:30 | 12:00 | EXPLORE – Innovation examples and reverse engineering |
| 12:00 | 12:30 | EXPLORE – Trends |
| 12:30 | 13:30 | Lunch |
| 13:30 | 14:30 | TRY – Stage 2 (Open innovation) |
| 14:30 | 15:30 | LEARN – Innovation strategies and application |
| 15:30 | 16:00 | Presentations, voting and innovation awards |
| 16:00 | 17:00 | TRY – Simulate innovation diffusion |
| 17:00 | 17:30 | APPLY – Innovation audit and follow-up |