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General information:
The experience:This program simulates an innovation laboratory and provides participants with repetitive methodology for crafting and implementing profitable business ideas. It provides participants with several tools (cards activities, idea processors, action plans) that will inspire them to generate creative ideas. Silega Innova™ takes participants to an interactive journey in the world of innovation. Together, they will discuss and explore tools and techniques that foster creativity, and create the conditions for a radical business change. During the second part of the simulation they evaluate ideas and create an action plan. This high impact and engaging simulation will help the participants to generate more profitable business ideas, discover insightful and creative ways to improve existing ideas and create realistic plans for implementation. Main objectives:§ Develop culture and competencies for innovation§ Accelerate and improve the process of creating new products or developing solutions § Create and implement innovative business strategy § Respond better to consumers and improve customer experience § Address business issues and improve processes § Improve design of existing products and optimize performance and costs § Find replacements for existing solutions, components, materials and ingredients § Reduce product design and development costs § Improve quality and reliability Key learnings:§ How to explore, and develop new possibilities?§ Create new connections between unrelated concepts § How to embrace measured risk taking? § Identify common barriers for creativity § Commitment to creating value for the customer § How to read trends and conquer new market segments? § Integrate business strategy with the process of innovation Typical applications:§ Innovation and creativity training§ Product development and product naming sessions § Strategic planning § Process improvement § Team development § Kick-off conference or a project
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